Just think about it that way, an engagement on your social media platform be it a like or share resembles an audience who know your brand well, believe in it and trust it. So, this is what social media is basically all about. Social media is a strong weapon that you need to deal with carefully and smartly to reach your business goals.

One of these goals would be having an online community of followers who like your brand and engage with most of the videos, pictures and news you share. However, posting is not about just being there, and it isn’t what gets you the sales. It’s more about your content and what are posting that makes social media users engage with your brand. Engagement is a key to achieve your business growth, but you better know how to use that key right or else it won’t let you in!

Here are some pro-tips on how to boost your social media engagement

1. Create interesting content:

It goes without saying that the most shareable and likeable content on social media is that of high-quality and adds value to your followers. Interesting content is not only about trends and throwing witty jokes. You should put in enough energy and time into research and content creation, to get your audience’s attention and engagement. 

If you’re struggling with creating a brand-new content, then curation could be a good option for your business. It is a great way to share the most valuable content in your industry with your following.

“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information”- Beth Kanter

2. Invest in HEADLINES:

You know they say “Never judge a book by its cover”, well, I think we all do that!

Never underestimate the power of well-crafted headline. Your headline determines whether people would read your post, subscribe, buy your product or not. That’s why it’s always smart to invest and put more effort in the headlines more than the posts themselves.

If you can’t come up with a headline that gives a great overview of the content and is catchy enough to attract your audience, then no one will want to read it or click-through. So, while brainstorming a headline, always put yourself in your audience shoes. Ask yourself, “would I click this article if I came across this headline?” If you answered no, you need to re-think your strategy and begin creating better headlines.

3. Increase your posting frequency:

So, how often should you share on social media? That’s an important question to raise before creating your social media marketing plan. Always put in mind that sharing more often helps you reach and engage with your audience. It helps you stay on top of their minds as well. So, whenever they need the product or service that you offer, your brand will always pop into their minds before other competitors.

4. The power of hashtags:

Each platform has a different algorithm of course. But in most of the platforms, hashtags = double your engagement rate! Can you believe this? Yes, using hashtags on Twitter can double your engagement rate. On other networks like Instagram the more hashtags you post the easier your followers will find your content. Hashtags can do magic! You can also find trendy hashtags through: Twitonomy or Hashtagify.me.

5. Focus on images:

They say a picture is worth a thousand words! So, yes if you were able to post the right image that hits your audience, congratulations you won their attention and they’ll read your post. The perfect image can work as a strong introduction to the topic you cover in a social media post, inviting your audience to read it and relate to it before reading what it’s about.


Well, there are more easy tips and tricks that could double your social media engagement in a short period. They’re just some simple tweaks that you can do to your social media marketing plan that can transform your plan to a whole new level of engagement. If you want to know all about those tips and trends that you need to add to your social media platforms or you need to come up with a marketing plan that is customized to meet your business’ unique needs, Virtual Workers Now is here to answer all your needs. Schedule a meeting and we will get back to you immediately to answer all your concerns.