You might think that writing is an easy job, or you shouldn’t be considering hiring a professional person just to WRITE! Come on, everyone can write. So why on earth would you pay good money for a copywriter?
Well, you need to think again, because you might be doing great in your business and you’re investing in other aspects. But when it comes to the most important thing, which is persuading your customer to buy your product, you must hire a PRO!
This pro is the Copywriter, and if you’re interested to know why, here are 5 valid reasons why your business definitely needs a professional copywriter.
- There’s no time for it:
As a business-owner you might be the best person to know your business values, messages and needs. So, you might think that who would be able to represent your brand tone of voice better than you? When you’re running your own business, you simply don’t have the time nor the effort to focus on your website content and advertising copy-lines. You can’t afford to waste all this time on writing, editing and proofreading a piece of text, while you must be managing all the rest of your daily tasks.
So, what you need to do is outsource and delegate this task to another professional person who’d be just busy with proofreading and picking the right words to reflect your brand, leaving you to concentrate on building your business or leading your team.
- Getting fresh content:
If you’re thinking that duplicating content is just a smart way to save your time, you’re probably wrong. Each platform needs a different style of writing and requires a different length. You can’t have the same content you have on your website on your social media platforms. Another tip, Google doesn’t favor duplicated texts on pages, and you need Google on your side if you want to rise up the search rankings and beat your competitors.
So, a professional writer would always provide you with brand-new content for your different platforms. This way you can have high-quality content and add value to the reader instead of a copied one.
- You need a different perspective
So, if you’re already good with words and generally not need an outsider to write about your brand. Well you might be on the wrong track. In this case you’ll be too close to your business or the project they are undertaking, to be able to criticize or be in the customer’s place. You always need an outsider’s view or perspective to highlight stay impartial and view things from the customer’s perspective. It’s so easy to get caught up in your own passion for your product and lose sight of framing your messaging in terms of benefits to your customer. That’s what will grab their attention, and that’s where the outside viewpoint of the copywriter is worth its weight in gold.
- You need a critical eye
Another skill added to the copywriter’s package is often copyediting and proofreading. Yes, I know that editing and looking for spelling mistakes could be your favorite hobby and you can do it perfectly. But trust me you’ll be surprised with what a copywriter might pick up in your content. So, spending a small amount of money on the above trio package (copywriting, editing and proofreading) could save you from hundreds of reprinting costs and keeping up with all this hassle.
- You need to make it interesting
Well, a copywriter is not just hired to write what you tell them to write. They know how to add their magic and spices to every text they write. Copywriters can make anything sound exciting and interesting. Even that formal text or this boring technical product. A copywriter can make the audience perfectly engage with and like their ads. No matter how niche, specialist or technical your product or business might be, copywriters are skilled at familiarizing themselves with the subject.
Simply put, copywriters don’t just ‘write copy’. Their skills and expertise go well beyond that including; the art of persuasion, grasping the brand messages and tone of voice and crafting copies that sell. So, if you’re already convinced and don’t know how to start or who you should hire, we urge you to contact us at https://virtualworkernow.com/ and see how we can help you with your business needs and hire the right copywriter for your brand.