Your sales funnel should always end with a Call To Action, in order to spark your visitor’s interest and provide them with all the information they need.
Your CTA must be a solid one, or else all the hard work you have put into your funnel goes to waste. You need to create a CTA that pushes the client to convert and hit that button.
So how can you achieve that? Let us walk you through some ways to guarantee a solid CTA.
1- Use Scarcity
Push some of the consumer’s hot buttons by letting them know your product is in short supply, this pushes the consumer to make a quicker decision before the product runs out.
People are often afraid to miss out on opportunities, so by tapping into that psychological fear, you will be compelling them to take action.
2- Make Your CTA Clickable
Your CTA doesn’t always have to be a button, but it’s preferred if you create one. It helps grab the attention of the consumer and also makes it quite clear that this is your CTA.
What you need to do is make it look clickable so customers don’t get confused. Make it a 3D for instance and have an arrow point to the text.
3- Change Your Tone of Voice
Change your tone by speaking in first person, this will create an instant connection between you and the audience.
Make sure that your text has emotion in it, a way that the audience can relate to and feel empowered to take an action.
4- Highlight The Benefits
If a potential customer makes it all the way to the end of your funnel, they expect to learn what’s in it for them, what are the benefits you’re providing?
You need to showcase these benefits, or else your click-through rate will decline.
5- Share Feedbacks
People trust each other more than they trust brands, so make sure to include a social proof of previous experiences with your brand.
Share testimonials, reviews or even the number of subscribers you have.
You can tell by now the huge role that your CTA plays and that if you get it right, you can surely achieve your desired outcome.
If you want help creating a solid one, don’t hesitate to reach out to us! Our team has media gurus who are aware of more ways to create a successful CTA.